Office parks can have a mixed reaction with the local community. The surrounding town likes to see more jobs and money flowing in when a new office park is built, or new rounds of hiring are announced. But local fears of gentrification, traffic and overcrowding can also be a factor. The biggest discontent comes when a new office park is built, but even when a company is adding a building or announcing new hires and departments, protests can spring up.

 Local complaints about a corporate campus or office park can be an inconvenience for the businesses that reside there. City governments can become more difficult to work with, and souring opinion of the company can hurt the brand or even affect recruitment and retention of employees. So how can a company work with the community to reduce this kind of discontent?

 One of the ways that businesses can build closer relations with their community is with smart parking, as part of a smart transportation plan. When local residents complain about pollution and traffic, a smart transportation plan is how companies can mitigate those complaints. Building an office near bus stops and train stations, or running shuttles to those stations, is an excellent way to reduce the number of people driving to the office. However, land near existing public transportation hubs is limited, shuttles can be very expensive to maintain. One alternative is a smart parking system.

 A smart parking system like Streetline’s ParkSight that manages parking availability across multiple lots and garages means parking spaces can be used more efficiently, which in turn means an office park can have a smaller footprint with fewer parking spaces used more effectively. Smart parking also lets businesses manage specialty parking spaces like electric vehicle spaces and carpool parking, which in turn can be a demonstration to the community that a business is committed to helping the environment and minimizing its impact. Smart parking has other benefits, like parking guidance that makes it easy for employees to find a spot, so they are less likely to park in nearby parking lots that upset local businesses.

 Taken together smart parking, and smart transportation as a whole, help an office park demonstrate they are a committed partner to their local community.