Parking is not just a process sports teams have to manage so that their fans can attend games, recently it has become a key source of revenue as well. It has emerged that the Los Angeles Chargers will be charging $100 for parking in the general admissions tailgate lot at their current stadium (they are playing in the StubHub Center, shared with the LA Galaxies, until their permanent stadium in Inglewood is completed). Not surprisingly, fans are unhappy about the news.
Parking is a limited resource, and stadiums have a challenge in managing it. The land a parking space is on is expensive, especially these days, as stadiums are expected to fit into commercial development hubs with other attractions that further increase the cost of real estate. There are smart stadiums that are being proactive about managing their parking, like Levi’s stadium, which offers discounted parking passes to fans who buy ahead of time on Ticketmaster, which lets the 49ers know ahead of time their expected parking volume. But it is still challenging to have a huge influx in parking a few dozen days a year.
One approach stadiums can use is smart parking systems, like Streetline’s. Working with city governments and local garage lots around the stadiums, teams can finance smart parking solutions that let them know the availability of parking in real time in the surrounding area, in both on-street parking and off-street parking. With detailed data on parking occupancy, duration and turnover, stadiums and other nearby entities with parking resources find it easier to work together to create a comprehensive parking plan that satisfies fans, locals, businesses and the team.