Parker 4.0: A Refresh for iPhone (Android Coming Soon!)
May 8, 2013
Design creates ambiance: it plays a critical role on how we view and interact with a product, experience, or place – and even beyond that – it effects our mood and thinking. That’s pretty powerful.
Design – and beauty – often stem from simplicity. Our launch of Parker 4.0 for the iPhone today proves to be by far our most simplistic and beautiful user-friendly version yet. We believe that the overall experience of the app will provide a light, airy feeling – a mix of calm – and even a bit of fun – to help you grab a spot. (Yes, that’s right, parking can be fun!) Here’s the highlights of Parker 4.0:
- We’ve introduced new colors and created a well-balanced color combination; we’ve also added car icons to the splash screen, and took one of these cars and made it the app icon
- Parker 4.0 is more intuitive; features a slide out menu to access filters, price toggle, places and satellite view; and one-click turn-by-turn voice navigation—further enhancing the hands-free capabilities of the app
- Location, location, location: Parker 4.0 features data from our real-time sensor network in more than 35 locations globally and parking garage and lot data for more than 23,000 off-street locations
Vito Salvaggio, Senior Vice President, Product Management of Streetline, Inc., stated “With Parker, our goal was to go beyond just helping drivers locate a parking space; we want them to find the right space.”
“Because there are so many little businesses downtown, we are essentially competing for customers. It’s important to do things to improve customer experience and get more people through the door. Apps like Parker by Streetline help us to do just that. Being able to direct customers to spaces right outside my store is one way to set Vanilla Moon apart from the competition,” said Christie Perego, owner of Vanilla Moon, San Carlos, Calif.
“Montclair State needed an app that lets our students know where parking is available. Parker was the logical choice. I like the new format and larger buttons in Parker 4.0,” said Perry H. Eggleston, MPA, Director of Parking Services, Montclair State University.
To download Parker 4.0 for the iPhone, click here. An Android version is in the works and will be coming to your Google Play store soon.
As always, we love to hear from you. Let us know what you think of the new Parker at firstname.lastname@example.org